Studio JUX was founded in 2008 by designer Jitske and director Carlien. They both believe strongly that fashion should be fun and enjoyable for everyone: for the designers, the people working in factories and everyone wearing and using the products. Hence the name ‘JUX’, which literally means ‘fun’ or ‘having a laugh’ in German. The studio JUX collection is made in their own factory, women empowerment projects and social enterprises that are based in Kathmandu, Nepal. This means JUX can ensure safe and healthy working conditions for their employees, maximize social impact and minimise environmental impact at the same time. This also ensures that every single piece is handmade with love and dedication.